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Whitelisting Emails

Thank you for subscribing to Chloe Evan’s leverage & stack services marketing email series. I call it the S.M.A.R.T Facility – SMART means Services Marketing Advocacy, Rationalization and Training!

To continue receiving the emails, follow these instructions…

Many e-mail and Internet companies are now using programs to block unwanted e-mail, often called spam. Sometimes, however, these programs block e-mail you want to get.

So, to continue receiving these emails, be sure to add the email address I used in the welcome email to your email white list to ensure the best chance of receiving my content and updates.

A whitelist is a list of accepted items or persons in a set…. a list of e-mail addresses or domain names from which an e-mail blocking program will allow messages to be received.

Why is this important?

Unsolicited, unwanted advertising e-mail, commonly known as “spam”, has become a big problem. It’s reached such proportions that most e-mail services and Internet Service Providers (ISPs) have put some sort of blocking or filtering system in place or begun relying on self-proclaimed blacklists to tell the good guys from the bad.

Personally I applauds their intention to protect you from spam, but everyone agrees that the current systems for stopping spam are far from a perfect solution. They often block e-mail that you’ve requested, but that fits somebody’s idea of what spam looks like.

The more responsible anti-spam activists are working hard to cut down on these “false positives”, but in the meantime, you might unexpectedly find you’re not getting your subscription’s content…

As it happens, there’s something you can do to keep your subscription’s content from falling into the false positive trap. You can fight the blacklists with a “white-list”.

White-list us now, before your delivery is interrupted.

Of course, every e-mail system is different. Below are instructions for some of the more popular ones.

Step One:

If my welcome email ended up in your spam folder, highlight it and select “Not Spam” or something similar depending which email client you’re using. Most clients will then transfer the email into your primary inbox. Once there, you can then whitelist it as follows…


  1. In your inbox, locate an email from “S.M.A.R.T (Services Marketing)”
  2. Drag this email to the “primary” tab of your inbox.
  3. You’ll see that my emails will go to your primary folder in the future!

It looks something like this, although in your case the email will be dragged from Promotions to primary:

how to whitelist emails


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